Noel Lister, who has died aged 87, was a co-founder of MFI, the discount furniture chain that brought value-for-money style and modernity to a generation of British home owners. It was once claimed that six out of 10 British children were conceived in MFI bedroom suites, and one in three Sunday lunches prepared in its fitted kitchens. The revolution led by Lister and his business partner Donald Searle in the s in parallel with the emergence of more upmarket brands such as Habitat marked a shift in the perception of household furniture from a collection of dusty heirlooms to a new choice of cheap and practical consumer goods — often self-assembled by the purchaser, with distressing results for those who failed to follow the minimal instructions provided. Noel was called up for Army service after leaving school at the end of the Second World War — and took the opportunity to develop an innate talent as a trader. A non-smoker, he learnt that it was best to sell his weekly cigarette ration, received on Fridays, when demand was highest — on Thursdays. On demobilisation he found work in a furniture shop in Camden Town, and began doing house clearances on the side.
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Noel Lister, businessman - obituary - Telegraph
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Noel Lister, businessman - obituary
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